Why should you buy gold? Simple. When times are financially unstable, such as now, investing in gold bullion is one of the best and well-protected ways to guard and grow your wealth. Currencies and other investments will always be unpredictable, whereas gold bullion will retain and increase its value much more reliably. And because of this, it makes a great solution for your savings..
Why us?
Here at Hard Assets, we make every effort to make purchasing gold bullion – or selling it – very simple. Investing in anything can be nerve jangling, especially gold, with apprehension worsened by complex jargon and an intimidating atmosphere. Everything at Hard Assets is designed to make things a whole lot more straight forward, with advice that’s clear and a buying process that is too. So you can decide whether to invest with all the information clearly laid out, and purchase in confidence as and when you decide to go ahead.
What next?
Browse our website to discover more about the advantages of a gold bullion investment. We’ve outlined our process in simple terms, so that when you’re ready to buy, all you have to do is go to Buy Gold and start comparing prices. Hard Assets offer a range of coin and bar options. Once you’ve registered and logged in, you can transfer funds easily and proceed with your gold purchase. As we said, it’s very simple!
Why invest in Gold Bullion
Investors buy gold bullion defending their wealth and offering a “safe haven” in anxious or unsure periods. This attraction to buy gold bullion continues to hold the attention of today’s investors, while there are in addition a few other motives that support the extensive rekindling of investor attention to buy gold bullion.
Physical Gold bullion as a Safe haven
In anxious or unsure periods, there is characteristically a “flight to quality” as people search to look after their capital by rearranging it into assets thought to be safer stores of value. Physical Gold Bullion is one of a small selection of financial assets that does not depend on a suppliers pledge to pay, this provides a safe haven from ‘failure to pay’ risk. To buy gold bullion gives insurance against severe changes that regularly happen in the value of conventional asset types during unsure times.
Price of Gold Bullion
Physical gold bullion is measured by troy weight or by grams. Often alloyed with other metals, the term carat or karat is used to show the quantity of gold in the alloy. 24 carats is pure gold and lower rates relatively less. The purity of gold bars or coins is also be shown as a decimal figure ranging from 0 to 1, known as the millesimal fineness, such as 0.995 being extremely pure. London good delivery gold bars are acceptable at .995 but with recent advancements in electrolytic refining, it has become commercially economic to produce .9999 fine gold bullion.
The price of gold bullion is established via trading in the gold and derivatives markets, however a method recognized as the Gold Fixing, initiated in London in September 1919, offers a daily benchmark price to the world. The afternoon fixing was set up in 1968 to supply a price when US markets are open.
You can monitor the price of gold bullion on our price of gold section where we provide graphs of the price of gold over various periods.
Gold Coins: Gold Eagle coins & Krugerrands
Hard Assets also makes buying gold coins easy such as gold Sovereign coins, gold Krugerrands and gold Maple Leaf coins. There are a range of sizes to choose from such as 1/2oz and 1oz.
Hard Assets is supplied by the US dealer network
Our main supplier is LBCAC. They are well established bullion merchants based in Houston with over 10 years of experience. All bullion is guaranteed by the mints of the prospective countries.



